Terms
What you are reading, how quickly it goes stale, what you may take away with you, and the limits of relying on any of it.
Last reviewed 30 July 2026
What this is
Published research about a market, written for people about to spend their own money in it. It is not financial advice, not legal advice, and not a recommendation to transact with any named company. Deciding where to buy website traffic is your decision, taken on your own assessment, and the consequences of it are yours.
No outcome is promised anywhere on this site. Advertising results depend on the offer, the creative, the landing page, the vertical and the auction on the day, and no comparison of entry costs can predict any of them.
How long a published figure stays true
Every price on this site carries a date because every price on this site expires. Deposit thresholds change without notice and platforms rarely announce them. Clearing rates in an open auction move week to week and sometimes faster. A figure read in July describes July, and treating it as a live quote months later is a misuse of it — confirm at the source before committing a budget.
Reuse and citation
Quoting a sentence or two with a visible link back is welcome and needs no permission. Reproducing a whole comparison table, republishing a page in full, or feeding this material into a derivative product is not, and requires written agreement first. Automated harvesting for model training or scraped aggregation is refused.
Links to other people's sites
External destinations are chosen because they were useful at the moment of writing. Nobody here controls what they publish afterwards, whether they remain reachable, or how they handle visitors. Following one ends this site's responsibility and begins theirs.
Liability
This material is offered as it stands, with no warranty that it is complete, current or fit for a particular purpose. To the extent the law allows, no liability is accepted for money lost, budgets misallocated or campaigns that underperform following anything published here. Where liability cannot lawfully be excluded, it is limited to the minimum the law permits.
Governing law
These terms are governed by the law of the place where the operator is established, and disputes fall to the courts of that place.
Questions about any clause here go to the general address. Readers checking whether the underlying research deserves reliance in the first place should start with how each figure is graded and who pays for the work.